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DTF vs HTV: Which is right for your print business?


If you’re looking to scale your apparel and textile decoration business in the UK, you’ll likely face the decision between the two major techniques: direct-to-film (DTF) printing and heat-transfer vinyl (HTV). In this blog we’ll unpack how DTF printing compares vs HTV printing, and how the machines offered by Resolute fit into your workflow should you decide to go DTF.


DTF vs HTV

 

What is DTF printing?

 

DTF (direct-to-film) printing is a transfer process where you print your design using DTF inks onto a special DTF film, apply adhesive DTF powder, cure it, then heat press the film onto the substrate (garment, tote, etc). It allows full colour prints and more flexibility than other methods of printing, including HTV.

 

Why go DTF?

 

  • Full-colour capability in one pass (no layer for each colour as with screen printing)

  • Works on light and dark fabrics

  • More efficient than HTV in volume and complexity of design

  • Easier to enable multiple garment types (hoodies, polos, bags, etc) from one machine

 

If you’re at a point whether you’re entering the market or you’re scaling up from hobby or small run to mid-volume decoration, there is a DTF printer for every level of production.

 

What is HTV (Heat-Transfer Vinyl)?

 

HTV is a popular method where shapes or designs are cut from coloured vinyl sheets, weeded (removing excess material), then heat pressed onto the substrate. It has been a mainstay of smaller print businesses, custom decoration, hobbyists and sports names/numbers for many years.

 

Strengths of HTV

 

  • Low entry cost (cutting machine + heat press + vinyl)

  • Great for simple designs with limited colours

  • Very good for names/numbers, single-colour prints, small runs

  • Lots of flexibility in vinyl types (metallic, puff, flock, glitter etc)

 

Limitations of HTV

 

  • Each colour often requires a separate cut/weed/press step

  • Less efficient for full-colour photographic prints

  • Weeding can be labour-intensive

  • Not as easily scalable for large-volume production

 

DTF vs HTV: Head-to-Head

 

Feature

DTF Printing

HTV

Full-colour photographic prints

✅ Excellent

⚠️ Limited / costly

Works easily on dark fabrics

✅ Yes (white ink layer)

❓ Yes, but more steps/complexity

Labour involved (weeding/cutting)

✅ Lower once set-up

❌ Higher, especially for multi-colour designs

Suitable for high volume

✅ Very suitable

❓ Less suited for large volumes

Entry cost

🔸 Higher than basic HTV setup

🔹 Lower initial cost

Versatility (substrates, print size)

✅ High

⚠️ Moderate

 

For a UK business ready to step up from hobby customisation to mid-volume production, DTF printing typically offers better scalability and design flexibility.

 

How Resolute’s DTF printers can work for you

 

On our DTF printers page you’ll find a range of systems suitable for different scales of business: from compact starter machines to full production workflows.

 

Entry:

  • CraftyJet™: Desktop printer designed for hobbyists and specifically for the home crafting market. Ideal for those wanting to try out a DTF printer in the UK market.

  • R-Jet PRO DTF™ mini: Compact footprint for smaller spaces or pilot production runs.

 

Mid-range:

 

High-volume / Production:

  • R-Jet PRO DTF™ V8i: Built for speed and efficiency, ideal for serious UK print businesses scaling up.

  • R-Jet PRO DTF™ V9: Next-generation, nine-colour ink system, excellent for premium, high‐throughput workflows.


Specialised / Hard Substrate:

  • R-Jet PRO DTF™ UVi & UV61: These take the DTF principle into rigid/hard substrates (mugs, bottles, promotional items) rather than just garments.

 

Related equipment:

 

So how should your UK print business choose between HTV and DTF?

 

Here are some decision-points:

  1. Volume & variety: If you are doing mostly simple designs, names/numbers, low volume, HTV still makes sense. But if your business aims for full‐colour, frequent designs, frequent order turnaround, DTF printing is more future-proof.

  2. Space & investment: DTF printer systems are higher investment and require space and specialist DTF consumables (films, powders, inks), but the throughput gains can justify it.

  3. Design complexity: For photographic or multi-colour artwork, DTF printing wins. If you’re cutting simple vinyl shapes, HTV remains valid.

  4. Substrate flexibility: If you want to branch into bags, promotional items, dark fabrics, etc, DTF printing gives broader options.

  5. Workflow & labour: HTV can be labour-intensive (weeding, cutting each colour). DTF simplifies that.

  6. Growth strategy: If your business in the UK is looking at scaling, offering more variety, faster turnaround, going for a DTF printer is a strong competitive move.

 

Conclusion

 

If you’re ready to upgrade your UK print business from HTV and small‐run work towards full-colour, higher-volume, flexible production, investing in a DTF printer is the clear step forward. And the range from Resolute gives you options from entry-level machines of manageable cost, up to full production systems.

 

In short:

  • For simple, small-run, single-colour jobs: HTV is still viable.

  • For full-colour, high-volume jobs: DTF printing is the smarter investment.

 

From a UK perspective, look for machines supported locally, with consumables, service and training included, which is exactly what Resolute provide. Get in touch with our team today to discuss your requirements in more detail.

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